HONEST DESIGN* LEAVES A DISTINCTIVE FINGERPRINT
I reveal the real power and value of a product without overstating either.
* The sixth principle of Dieter Rams’ design philosophy is that ‘Good design is honest’.About
Design is a system of truth, not a layer of decoration. When it is honest, a product earns trust before anyone stops to explain why. Lose it once, and no interface wins it back.
Complexity is easy to build and expensive to live with, so I keep it out. Strategy and code stay in the same hands, so the idea survives all the way to production.
- Signature systems
- SIGNATURE
- SYSTEMS
Agentic Commerce Framework
An exploration of where agentic commerce is heading, where an AI does the shopping for you. The real product question is trust, would anyone hand that over. My work was the UX and UI of the answer. I designed and built the touch-gesture interface, the front-end interactions and motion, and the API layer that wires it all to the AI doing the work, keeping the whole thing clear, calm, and in the user's control.
Cross-Platform Checkout System
Shipping a fully working iOS and Android MVP for Greece's largest retailer in 15 days, two of us. I built the front-end in XAML, owning end-to-end UX, interactions, and a real design system; my colleague handled the backend. On .NET MAUI with C#, role-based pricing and checkout. Paused after deployment, still a benchmark.Two people, fifteen days, zero shortcuts.
AI-Assisted Web Pipeline
Product and UX lead: flows, personas, and user stories shape a design system that stays in sync through a custom Figma token plugin, wired via MCP and an LLM. The front end ships on Astro, standards-first and lightning-fast, pulling content and commerce from headless backends: WordPress, WooCommerce, and Shopify. Custom, and never locked in: the data lives on its own, the interface just a shell you can swap without touching what's underneath. In the end no one cares about the stack, only that it sells, fast, from a hundred products to a thousand. This does.
Selected Works, 5
The impact above is the headline. The finished interfaces are only the visible part. These five client systems show the constraints, trade-offs, and decisions that got each one shipped.
Five client
systems, start
to finish.
Scroll Blue Symphony
Blue Symphony is a luxury boutique hotel on the island of Lefkada. Its website no longer matched the experience of the place. I designed and built a custom WordPress theme that did.
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Mobile scan
& shop
Retail shopping without the checkout line. Scan & Shop lets customers scan products, top up a virtual card, and walk out. Built for iOS and Android.
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Fashion retail
e-commerce
A full e-commerce redesign for one of Greece's most recognised fashion brands. Hundreds of products, thousands of daily visitors, and one checkout experience built to work for all of them.
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Digital Signage
& Retail Apps
A UX study, two internal apps, and a digital signage system for one of Greece's largest retail chains. Designed and developed end to end, from information architecture to in-store screens.
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Gamified
eLearning
Ecosystem
A gamified eLearning ecosystem for one of Greece's largest retail chains, designed and developed end to end. It brought together a custom Moodle platform and theme, native apps for iOS and Android, and interactive course content built in Articulate.
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AI Deliberately
AI is changing how work gets done. The question isn't whether to use it, but where it actually belongs.
The mechanical parts: yes. The thinking, the judgment, the responsibility: those stay human.
- My Approach
- My Approach
Intentional Systems, Not Just Prompting
In HCI and product design, speed without direction is just noise. I use AI where speed adds value: research synthesis, documentation, and repetitive implementation.
That leaves more attention for what actually matters: how the experience is shaped, where it stays honest, and how it holds up under real conditions. AI accelerates the work. It does not decide what matters.
Fast to Build, Slow to Commit
There is no translation layer between design and production in my work. Interface logic and web standards are part of the same conversation. AI speeds up the build, but not the decision to ship. I keep it honest through small experiments under real constraints, tested in the open before they enter production.