About
This is the longer version of who I am. How I think about products, the way I work, the process I trust, and the retail systems I have designed and built from the first flow all the way to production.
Great products feel effortless, but that feeling is engineered. It starts with how people actually think and behave, then strips away everything that slows them down or gets in the way.
I'm a UI/UX and Product Engineer based in Athens, turning complex retail products into clear, fast, accessible systems people actually trust, down to the details most people never notice but always feel.
The work
I design retail products and I build them. The research, the interface, and the code that ships all stay in the same hands.
For years I worked between the people who design and the people who build. Good ideas kept losing their shape in the gap between them, so I closed the gap. The system I draw is the system I deploy.
Most of what I make lives in retail, where thousands of people meet a screen every day and none of them care how it was made. They care that it works. That is the only test I trust.
How I work
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Honest by default
No dark patterns and no fake urgency. A product that needs tricks to convert is a product that is wrong.
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One source of truth
Design tokens, components, and code share one system. What you approve in Figma is what reaches production.
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Standards first
Semantic markup, accessibility, and performance are not extras. They are the floor I start from.
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Fast, without the friction
UX-first builds on a headless stack, quick to ship and ready to grow without a rebuild.
Process
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Understand
The people, the constraints, and the real job the product has to do.
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Architect
Structure and flows first. The map before the pixels.
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Design
Interface, design system, and the small details people feel but never name.
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Build
Semantic, accessible, fast. The design and the code are one decision.
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Ship and grow
Launch on a headless stack that expands without starting over.
Capabilities
- UX research
- UI design
- Design systems
- Motion
- Accessibility
- Astro
- Vercel
- Semantic HTML
- GSAP
- .NET MAUI / C#
- Figma design tokens
- MCP and LLM pipelines
- Headless CMS
- WordPress, WooCommerce, Shopify
Every screen either earns trust or spends it. I design and build the kind that earns it.
A selection of past clients
| Client | Location | Service | Industry |
|---|---|---|---|
| Blue Symphony | Lefkada, GR | Design + Build | Hospitality |
| Greece's largest retailer | Greece | Mobile app, design system | Retail |
| Leading Greek fashion brand | Greece | E-commerce redesign | Fashion |
| National retail chain | Greece | Digital signage, retail apps | Retail |
| National retail chain | Greece | Gamified eLearning | Education |